Could the Sgt. Pepper album cover have had the same impact placed within the small square of a CD jewel case? Highly illogical, captain. Can you even comprehend the possibility of a record label like Warner Brothers or Atlantic commissioning such an ambitious cover for use as CD packaging? The rise of the silver disc marked the beginning of the end of album artwork because they were so diminutive it just wasn’t profitable to expend the kind of energy on artwork that an unknown group could demand for an LP. I know of few better examples of how album art has been taken to the doghouse since CDs took over from vinyl than by examining the stage of album art as utilized by my own favorite band, New Order. While inarguably one of the most innovative and influential bands of the period that saw the death of the LP and the rise of the CD in regard to their actual music, New Order was also always at the forefront of putting out eye-rising art on the covers of not just their albums, but also their many 12 inch singles. New Order’s artwork was designed exclusively by Peter Saville, beginning when the band was still Joy Division. Just one look at the covers of the Joy Division album Closer and the 12 inch single Love Will Tear Us Apart reveals just how important a part the covers played in forging Joy Division’s image. The artwork on that album and that single couldn’t be a more appropriate visual punctuation to the music to be found inside. Throughout New Order’s career their albums and 12 inch singles literally jumped out of record bins, instantly drawing the attention of a casual browser. This is especially so in the cases of the fantastic covers of the 12 inch singles for “Murder,” “Thieves Like Us,” “Round and Round” and “Regret,” as well as the album covers for Power, Corruption and Lies and Low-life. The cover of Low-life wasn’t just intended to be a memorable album cover, it was also a deeply ironic and totally uproarious retort to the suggestions by the suits at Warner Brothers that New Order could be a much bigger band if the would only deign to put a face to their music. Check it out over there in the picture section and you’ll understand why I consider the Low-life cover to be such a hoot. All of Joy Division and New Order’s album art are suitable for framing as fine art. I know. I had mine framed on the wall at one point.
But back to the point. What does New Order’s most recent album cover look like? Well, it’s a white background with orange NO written on it. (At least as artistic as any Mark Rothko painting, I’ll admit, but hardly the brilliance of days of yore.) There just wasn’t really much point in expending a lot of energy into making album art for CDs. And now that most people get their music via download even the small-scale CD art will soon be a thing of the past. As the musical hardware of choice becomes the iPod and cell phones and all their brethren and delivery system of choice becomes the internet, not only will album artwork as it was known fade into just another cultural memory, but so too will the very idea of an album as we have known it. The day is fast approaching when bands no longer painstakingly decide which songs to put on an album and which to keep and in what particular order they want fans to listen to them, but will instead merely upload individual songs as soon as they are mixed and ready for release. To some this will be viewed as consumer empowerment: we will get to make our own albums. Another way of looking at it, however is that band no longer put out a collection of songs that have a unifying theme or message. Rap has already done away with the need for anyone in the band to know how to play a musical instrument; pretty soon they won’t need to write lyrics, they’ll just put a bunch of searchable keywords into a software program and have their songs spit back to them. This is the reason that so many people complain that pop music has no soul anymore. The future of pop music is bleak: Bands with no musical or lyrical ability who are nothing more than assembly-line singles producers, putting out their latest one song at a time with no artwork, no liner notes, and no individuality to speak of.
This is hope, of course. Listening to music isn’t done in the way it was a few decades ago. In fact, many people who listened to Sgt. Pepper this week may very well have been watching those hypnotic swirls on their Windows Media Player screen. Well, what if someone came up with an interactive Sgt. Pepper collage in which Edgar Allan Poe walked down to interact with Gandhi or Diana Dors? And why not include interactive album covers on your iPod. The time is ripe for a renaissance of album art, only this time it need not stop with static images.

